Inside The Forrester Wave™: Loyalty Service Provider Report:
The Forrester Wave™: Loyalty Service Providers, Q3 2021 assesses the state of the loyalty service provider market with a comparison of 12 providers across 26 criteria. Material was recognized as a Strong Performer, earning among the top scores in the emotional loyalty measure and use and technology consulting services criteria.
In its analysis of Material, Forrester reported: “Through its trademarked Brand Fidelity loyalty approach, Material delivers strong customer insights backed by predictive analytics and forecasting.” The evaluation went on to state that, “Clients appreciate and use the company’s full set of marketing, campaign, and creative and content services and praise its thought leadership and superior frameworks and methodologies.”
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