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Visual Storytelling Essentials for Online Marketers

Whether you’re managing a small business or building your personal brand, visual content will be an essential part of telling your story. Today’s audiences are only willing to read 20% of a web page with 600+ words — which means that text-based content won’t help you grow your business. Instead, today’s business leaders and online marketers need to harness the power of visual communication. 

In our first Marketing Strategy Summit session, Chrissy Cowdrey, founder and CEO of visual storytelling platform Stagger, shared how to create high-quality visual content that connects with your audience and tells your brand story. In a conversation with visual communication expert Amy Balliett, Cowdrey explained how she’s helped small and medium-sized businesses transform their marketing communications. And because quality is key, she also shared best practices that will ensure your visual communication content hits the mark — every time.

Download our key takeaways and watch the full recording of this session to learn more.

Download the Takeaways and Watch the Recording:

Marketing Strategy Summit_Chrissy Cowdrey

About Chrissy Cowdrey


Chrissy Cowdrey is the founder and CEO of Stagger, a visual storytelling platform built for small businesses and independent marketers who want to take the guesswork out of visual storytelling. Stagger is designed to be an easy-to-use platform that outputs high-caliber content and uses data to help you refine your content each time. 


Chrissy has spent her career working for such agencies as frog design and Razorfish while leading teams for USAA, Disney, and Logitech. Her areas of emphasis — design research and creative direction of detailed implementation — ground new ideas in user-centered design and empathy. Her exploration of the world gives her a unique lens on design, as she's able to look beyond the surface of cultures and integrate meaningful insights into her work. When Chrissy isn’t working, she’s walking, and often running, with her dog, Wizz.

Marketing Strategy Summit_Amy Balliett

About Summit Host Amy Balliett


Amy Balliett is the senior fellow of visual strategy at Material. She is also the CEO and founder of Killer Visual Strategies, a Material company and an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. Balliett is a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication, which was named one of Porchlight's Best Business Books of 2020.