Marketing Strategy Summit Material Logo_Logo Lockup 1

How to Build a Mission-Driven Brand

Featuring Collin Wood

Oct. 5, 10 a.m. PT / 1 p.m. ET

 

It’s no longer enough for brands to deliver quality products and services—today’s organizations must be authentically mission-driven. About 2 in 3 global consumers would switch brands or boycott an organization depending on the stance they take on controversial issues, according to McKinsey. And younger generations are more socially conscious than ever. Generation Z now comprises the largest global demographic, accounting for about 40% of consumers worldwide. And a stunning 9 in 10 Gen-Zers say that companies have a responsibility to address social and environmental issues. 

 

But how can brands adopt and communicate corporate-responsibility programs without greenwashing or falling short of consumer expectations? And what is the role of brands in the fight for racial justice, LGBTQ+ rights, environmental solutions, and other important causes? Join Collin Wood, VP of brand strategy at Kelton Global, to learn how brands and businesses can better meet people’s rising expectations in more authentic ways.

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Marketing Strategy Summit Speaker_Collin Wood

About Collin Wood

 

Collin Wood is VP of brand strategy at Material. In his career as a brand strategy leader, Collin has had the opportunity to run a range of bespoke projects, from building out innovation pipelines, to product and brand MVP work, to running research and strategy initiatives that help organizations see themselves and their customers in a new light. He’s worked with organizations such as Plum Organics, Electronic Arts, Optimizely, Pepsi, Plenty, and Primer.ai, to name a small handful.

 

 

 

Marketing Strategy Summit_Amy Balliett

About Summit Host Amy Balliett

 

Amy Balliett is the CEO and founder of Killer Visual Strategies, a Material company and an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. Balliett is a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication, which was named one of Porchlight's Best Business Books of 2020.