Today’s leading companies must embrace a more dynamic and data-driven approach to marketing. That’s because building a successful brand requires translating insights about your audience, category, and culture into strategies that drive growth and brand loyalty. Enter the Marketing Strategy Summit, a weekly webinar series featuring some of the world’s most innovative marketers, brand strategists, and communications professionals — all gathered to answer one question: what does the marketing of the future look like, and how can brands make the leap to get there?
Join series host Amy Balliett, CEO and founder of Killer Visual Strategies, a Material company, for a series of fascinating discussions on the most critical marketing strategy questions of our time with such thought leaders as Chrissy Cowdrey, Alan Magee, and Danielle Sherman. Walk away with the skills and strategies you need to effect real change within your organization — and position your brand at the forefront of your industry.
Check out the full summit agenda below and save your seat for these fascinating sessions. All access is free.
Amy Balliett is the senior fellow of visual strategy at Material. She is also the CEO and founder of Killer Visual Strategies, a Material company and an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. Balliett is a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication, which was named one of Porchlight's Best Business Books of 2020.
Miss a session of the Marketing Strategy Summit? Don't worry—you can still watch every session on demand! Download to view past webinars below. You'll also gain access to bonus materials and exclusive takeaway content.
Featuring Chrissy Cowdrey, Founder & CEO, Stagger
Sept. 14, 10 a.m. PT / 1 p.m. ET
Whether you’re managing a small business or building your personal brand, visual content will be an essential part of telling your story. Today’s audiences are only willing to read 20% of a web page with 600+ words — which means that text-based content won’t help you grow your business. Instead, today’s business leaders and online marketers need to harness the power of visual communication.
Join Chrissy Cowdrey, founder and CEO of visual storytelling platform Stagger, to learn how to create high-quality visual content that connects with your audience and tells your brand story. In a conversation with visual communication expert Amy Balliett, Cowdrey will explain how she’s helped small and medium-sized businesses transform their marketing communications. And because quality is key, she’ll also share best practices that will ensure your visual communication content hits the mark, every time.
Sept. 21, 10 a.m. PT / 1 p.m. ET
Two years ago, national restaurant chain Church’s Chicken embarked on an ambitious new communications initiative, adopting a digital-first approach to its marketing and customer-loyalty efforts. The results have exceeded all expectations, with Church’s achieving a digital conversion rate of 16% and a 27% increase in mobile conversions. Meanwhile, order-ahead sales increased 540% in 2020, and active loyalty engagement increased by 40%. In short, the results were transformative across a broad swath of the company’s marketing and sales initiatives.
In this session, Alan Magee, vice president of digital marketing and technology at Church’s, and Candice Garcia, associate director of connection at Material, will explain how Church’s and Material worked together to achieve these incredible results. They’ll explore why and how they reenvisioned the company’s web and mobile experiences to present more dynamic, visually driven, and data-informed content.
Sept. 28, 10 a.m. PT / 1 p.m. ET
LinkedIn is an incredible business tool for making new connections and meeting potential customers. But it’s not enough to just post your resume and wait for business contacts to come to you. Today’s business leaders must not only be active on LinkedIn, but strategic about what they post and where, with an emphasis on visual marketing content that’s highly targeted for their audiences.
Join Andros Sturgeon, co-host of the Marketing Geeks podcast, and Iris Sturgeon, co-founder of Starchild Interactive, for a deep dive into LinkedIn marketing strategies that really work. Learn how to use LinkedIn to:
Featuring Collin Wood, VP of Brand Strategy, Material
Oct. 5, 10 a.m. PT / 1 p.m. ET
It’s no longer enough for brands to deliver quality products and services—today’s organizations must be authentically mission-driven. About 2 in 3 global consumers would switch brands or boycott an organization depending on the stance they take on controversial issues, according to McKinsey. And younger generations are more socially conscious than ever. Generation Z now comprises the largest global demographic, accounting for about 40% of consumers worldwide. And a stunning 9 in 10 Gen-Zers say that companies have a responsibility to address social and environmental issues.
But how can brands adopt and communicate corporate-responsibility programs without greenwashing or falling short of consumer expectations? And what is the role of brands in the fight for racial justice, LGBTQ+ rights, environmental solutions, and other important causes? Join Collin Wood, VP of brand strategy at Kelton Global, to learn how brands and businesses can better meet people’s rising expectations in more authentic ways.
Oct. 12, 10 a.m. PT / 1 p.m. ET
Today’s consumers want brands that understand their needs, their priorities, and their values. In fact, 72% of consumers will only engage with your marketing content when the messaging is personalized to them. This is why empathetic marketing is more urgent than ever. When you can build communications campaigns that connect on a personal and emotional level with your audiences, you build long-lasting trust in your brand. But how can you know who your target customers really are, and craft communications and marketing campaigns that capture their attention?
Consumer insights can make your communications strategy ten times stronger. Through qualitative and quantitative research that’s customized for your brand and your industry, you can gain an intimate understanding of your audience and build a strategy especially for them. Join Danielle Sherman, vice president of communications and media at Material, and Natalie Kay, senior public relations director for Frontline Education, to learn key strategies and discover real-life examples of how leading companies have built insights-driven marketing campaigns that foster empathy and connection.
Oct. 19, 10 a.m. PT / 1 p.m. ET
Customer experience is inextricably linked to employee experience — ignore the latter, and the former will suffer. This is especially true when it comes to Diversity, Equity, and Inclusion. If a brand can’t deliver for its own employees, it’s very unlikely to do so for its customers.
In this session, Material’s Collette Eccleston (SVP, Behavioral Science) and Kiva R. Wilson (SVP, Diversity, Equity, & Inclusion) will share a framework for elevating your business from mere compliance to one where DEI is fully integrated within the organization — for both employees and customers/users. You’ll learn strategies for gathering insights, increasing representation, designing content and products, and leveraging difference to create business value.
Featuring Sean Eidson, GM of Loyalty + CRM, Material
Oct. 26, 10 a.m. PT / 1 p.m. ET
Loyalty programs have been around for decades, but the COVID-19 pandemic, regulations about cookies, and declining costs of technology solutions have expanded the range of companies that can profitably launch winning customer-engagement experiences.
The stakes are high. While the cost of buying, integrating, and supporting new systems is high, it’s greatly exceeded by the cost (and risk) of getting the value exchange wrong or creating an experience that is so cumbersome and hard to use that customers don’t join or stick around. In this session of the Marketing Strategy Summit, Sean Eidson will share 5 tips to shape a program and experience that can dramatically improve profits while minimizing risks. Walk away knowing how to: